Principal Financial Group (PFG) Stock Concentration Calculator

Calculator · free · no signup · PFG

Quantify Principal Financial Group concentration risk. Drawdown impact at 30 / 50 / 70%, with the tax-aware trade-off between selling down and hedging.

Beta · invite-only · AlphaLatitude Inc. · Free Tools

Your inputs

Adjust — results update instantly.

Position & portfolio

Default. Adjust to test.
35%
Default. Adjust to test.
20%
10%

Tax

67%
Highly concentratedLong-term
If 30% drop
$150,000
If 50% drop
$250,000
If 70% drop
$350,000

Most fee-only advisors target ≤10% in any single name. You're at 67%.

Estimates only. Not financial advice.

Most sensitive to: Expected market return (±10% on this input swings best-plan wealth by ±$190,508).

Cost of fully de-concentrating

All three plans sell to 0% (no hedge).

Tax
Wealth (3y)$956,485
+$33,417 vs.

Tax
Wealth (3y)$994,174
+$71,106 vs.

Tax
Wealth (3y)$1.04M
+$112,490 vs.

Sensitivity. If your expected position return drops below 19.6%/yr, lump-sum (sell everything today) beats every spread plan above.

Have multiple RSU vest lots? The RSU Lot Order Calculator picks which lots to sell first, and on which dates, to divest at the lowest computed tax.

Design a hedge →

Build your own plan

Toggle below — chart updates live. Sell buttons show the slice.
Sell over 1 yearSell over 2 yearsSell over 3 yearsCustom
$712,500$815,995$919,489$1,022,984$1,126,478Yr 0Yr 1Yr 2Yr 3
Year 1
Year 2
Year 3
Tax$200,753
Hedge cost$37,676
Wealth at Y3$1,046,371
Vs. best fixed plan+$10,813

Tech / Software single names hit a 50%+ peak-to-trough drawdown in roughly 1 of every 5 rolling 3-year windows over 2014–2024. Even mega-caps aren’t exempt.

Tax brackets: 2026 · Estimates only — not financial advice.

Estate note. Heirs receive a stepped-up basis at death (§1014), eliminating built-in gain on inherited shares. Older holders who plan to bequeath rather than sell may rationally never de-concentrate.

You sized one position's risk. The beta integrates hedging, sell-down, and tax timing into one optimized plan.

Request beta access →

Related calculators: Protect Your Stock Calculator · RSU Lot Order Calculator · Equity Funding Plan Calculator

About Principal Financial Group

Principal Financial Group (PFG) is a public Fintech company, incorporated in Delaware and headquartered in Des Moines, IA.

Last close: $113.14 per share (as of 2026-08-18).

Equity grants at Principal Financial Group typically include restricted stock units (RSUs).

Principal Financial Group, Inc. (PFG) is an American global financial investment management and insurance company headquartered in Des Moines, Iowa, United States.

Source: Wikipedia (CC BY-SA 4.0)

Founded in Des Moines in 1879, the company sells retirement plans, asset management, and insurance, with unusual strength in small and mid-sized employer retirement plans. Recordkeeping those plans creates a channel: participants roll balances into the company's own investment products, linking administration to asset management. International operations in Latin America and Asia add pension businesses in markets with growing formal employment. Fee revenue scales with account balances and therefore with markets. Headquarters are in Des Moines, Iowa.

Sources: sec.gov · en.wikipedia.org

OptionsAhoy is an independent tool and is not affiliated with, endorsed by, or sponsored by Principal Financial Group.

If a meaningful share of your net worth sits in PFG, concentration risk is the question. This calculator quantifies drawdown impact at 30 / 50 / 70%, and the trade-off between selling down (tax cost now) versus hedging (option premium drag), auto-filled with PFG's option-implied volatility.

Example: 5,000 PFG shares at $113.14 is a $565,700 position. A 30% drawdown costs $169,710; a 50% drawdown costs $282,850; a 70% drawdown costs $395,990. The calculator quantifies the trade-off between selling down (immediate capital-gains tax) and hedging (option premium drag) using PFG's option-implied volatility and your cost basis.

All Principal Financial Group tools → · Use the generic Stock Concentration Calculator for any company. Diversifying multiple RSU lots? See the lot-by-lot sell order →

Principal Financial Group equity questions

How much PFG stock is too much?
There is no single threshold, but the larger the share of your net worth in one stock, the more a single bad year can set back your plans. The calculator above quantifies the drawdown impact at 30, 50, and 70 percent for your PFG position and weighs selling down (which triggers capital-gains tax now) against hedging (which costs option premium).
Does Principal Financial Group grant ISOs, NSOs, or RSUs?
Equity compensation at Principal Financial Group typically takes the form of restricted stock units (RSUs). Restricted stock units are taxed as ordinary income when they vest.
Find another companyFintech peers

One piece of the puzzle.

OptionsAhoy plans your Principal Financial Group equity alongside hedging, vesting, and de-concentration, across bullish, neutral, and bearish market scenarios. Free during beta.

Request beta access