Sell The Trade Desk (TTD) stock to fund a goal
Calculator · free · no signup · TTDNeed cash for a goal? Plan the minimum-tax schedule to sell your vested The Trade Desk (TTD) shares and net a target amount by a target date, across tax years.
Beta · invite-only · AlphaLatitude Inc. · Free Tools
Inputs
Your equity
One stack per ticker (current-employer RSUs, prior-employer holdings, index fund, etc.). Each stack has its own current price, growth assumption, and cost-basis lots.
Drives chance-of-shortfall · default 30%
Lots
Plan
Estimates only. Not financial advice.
Lock-in-now is deterministic (0%). Plans that wait depend on future prices; risk is near-zero when inventory comfortably exceeds the goal. Volatility: each stack's option-implied vol if a ticker is set, otherwise 30%. Lognormal model; real markets have fatter tails.
| Tax | $109,617 | $111,667 | $111,859 | $118,744 |
| Wealth @ target | $718,846 | $716,668 | $714,158 | $711,725 |
| Chance of shortfall | <0.1% | 0% | 1.8% | 3.4% |
Feasible
$400,074 net by 08/01/27
Total tax: $109,617 (federal $58,832, state $36,054, NIIT $14,732)
Schedule · Recommended
| Sale date | Shares | Tax | Net | Cumulative |
|---|---|---|---|---|
| 08/20/26 | 4,086 | $351,185 | $360,065 | |
| 03/31/27 | 4 | $360 | $360,428 | |
| 04/30/27 | 32 | $2,894 | $363,341 | |
| 05/31/27 | 100 | $9,099 | $372,482 | |
| 06/30/27 | 100 | $9,152 | $381,655 | |
| 07/31/27 | 100 | $9,208 | $390,864 | |
| 08/01/27 | 100 | $9,210 | $400,074 |
Risk vs wealth
Each dot is a possible plan. Right is riskier, up is more wealth left over.
Trajectory of cash netted
Solid line = expected. Shaded band = 10th–90th percentile under price uncertainty.
After the plan
You keep 3,478 shares worth $411,546 at the projected target-date price, invested for the next decision.
You solved for a cash target. The beta optimizes your full portfolio across multiple goals and market scenarios, not just one funding need.
Request beta access →Related calculators: RSU Lot Order Calculator · Stock Concentration Calculator · RSU Sell-vs-Hold Calculator
About The Trade Desk
The Trade Desk (TTD) is a public Marketing company, incorporated in Nevada and headquartered in Ventura, CA.
Last close: $13.42 per share (as of 2026-08-18).
Equity grants at The Trade Desk typically include restricted stock units (RSUs).
The Trade Desk, Inc. (TTD) is an American multinational technology company that produces and services programmatic marketing automation with personalized real-time digital content. Headquartered in Ventura, California, it is the largest independent demand-side platform (DSP) in the world. TTD operates with over 400 partners at more than 30 locations worldwide.
Source: Wikipedia (CC BY-SA 4.0)
Jeff Green founded the company in 2009 to sit on the buy side of digital advertising, giving agencies and brands a platform to purchase inventory programmatically across the open internet rather than inside a single platform's walled garden. Independence from media ownership is the explicit positioning: the company does not sell inventory, so it does not compete with its customers for the same budget. Connected television has been the growth engine as streaming services opened advertising tiers. Revenue is a share of the advertising spend that flows through the platform. Headquarters are in Ventura, California.
Sources: sec.gov · en.wikipedia.org
OptionsAhoy is an independent tool and is not affiliated with, endorsed by, or sponsored by The Trade Desk.
If you hold vested The Trade Desk (TTD) shares and need a set amount of cash by a date (a house down payment, tuition, a sabbatical, a business buy-in), the question is which lots to sell and in which tax years to keep the most after tax. This calculator builds the minimum-tax sell schedule across your lots, accounting for federal long-term capital gains, the net investment income tax, and your state.
Example: a 5,000-share TTD position at $13.42 is worth $67,100. Say you need $150,000 of it for a house down payment by next spring. Selling enough shares all in one tax year can push the gain into the higher long-term capital-gains bracket and trigger the 3.8% net investment income tax; spreading the sale across two tax years often nets more. The calculator above finds the minimum-tax sell schedule across your specific lots, basis, goal, and date.
All The Trade Desk tools → · Use the generic Stock Sale Funding Calculator for any company.
The Trade Desk equity questions
- How much TTD stock do I sell to fund a goal without overpaying tax?
- It depends on your cost basis, your target amount and date, and how the sale spreads across tax years. Selling vested TTD shares triggers long-term capital-gains tax, plus the 3.8% net investment income tax and state tax above certain income, and bunching a large sale into one year can push the gain into a higher bracket. The calculator above builds the minimum-tax sell schedule across your lots to net your target amount by your date.
- Does The Trade Desk grant ISOs, NSOs, or RSUs?
- Equity compensation at The Trade Desk typically takes the form of restricted stock units (RSUs). Restricted stock units are taxed as ordinary income when they vest.
One piece of the puzzle.
OptionsAhoy plans your The Trade Desk equity alongside hedging, vesting, and de-concentration, across bullish, neutral, and bearish market scenarios. Free during beta.