Cloudflare (NET) RSU sell-vs-hold
Calculator · free · no signup · NETSell at vest or hold? Compare after-tax payout from selling Cloudflare RSUs at vest vs. holding through the LTCG cliff at 12 months.
Beta · invite-only · AlphaLatitude Inc. · Free Tools
Your vest
Tax inputs
Hold strategy
Best after-tax payout — at year 1 yr
$47,709
Sell + invest wins by $4,981 over Hold 1 yr.
Estimates only. Not financial advice.
Heads-up: under-withholding. Your employer withholds federal tax at the IRS supplemental rate (22.0% on this vest, ≈ $17,600). Your marginal federal rate on this vest is 32.7%, owing $26,171. Expect to settle the $8,571 gap at tax time.
The hidden purchase
Tax was paid at vest either way. Holding is mathematically equivalent to taking $44,509 in after-tax cash and buying $44,509 of NET today.
Most diversification frameworks would advise against a purchase that size in a single name; the right answer depends on your conviction in NET. Holding past one year converts the gain to LTCG.
Sell + invest
Best payout| Vest value (shares × price) | $80,000 |
| Federal | |
| State | |
| Medicare | −$1,160 |
| Additional Medicare | −$720 |
| Market gain over 1 yr at 10.0% | $4,451 |
| Cap-gain tax on diversified gain — LTCG (federal + state + NIIT) | −$1,251 |
| Net at year 1 yr | $47,709 |
Sell every share at vest; invest the after-tax cash at the market return for 1 yr, then liquidate. Diversified — no single-stock concentration risk.
Hold 1 yr
| Vest value (shares × price) | $80,000 |
| Vest tax (federal + state + FICA) | |
| Net at year 1 yr | $42,728 |
Sold 444 shares to cover vest tax (net-settled); kept 556 shares 1 yr to qualify for long-term capital gains.
Social Security + Medicare are payroll taxes (collectively called FICA) — they apply because you're still employed at vest.
Both columns are stated in year-1 yr dollars. The sell side compounds at the market return; the hold side compounds at your single-stock expected return after a 20% volatility drag.
Estimates only. Assumes net-settled (sell-to-cover) vesting; double-trigger and pre-IPO RSUs are out of scope. Excludes multi-state moves, AMT interactions on other equity, and 83(b) elections. Not financial advice.
You evaluated one RSU vest. The beta plans every vest of every grant across years, with concentration and AMT in the loop.
Request beta access →About Cloudflare
Cloudflare (NET) is a public Cloud/SaaS company, incorporated in Delaware and headquartered in San Francisco, CA. IPO'd Sep 13, 2019.
Last close: $230.97 per share (as of 2026-06-16).
Equity grants at Cloudflare typically include non-qualified stock options (NSOs) and restricted stock units (RSUs).
Cloudflare, Inc., is an American technology company headquartered in San Francisco, California, that provides a range of internet services, including content delivery network (CDN) services, cloud cybersecurity, DDoS mitigation, and ICANN-accredited domain registration. The company's services act primarily as a reverse proxy between website visitors and a customer's hosting provider, improving performance and protecting against malicious traffic.
Source: Wikipedia (CC BY-SA 4.0)
Born from Project Honey Pot, the anti-spam research Matthew Prince and Lee Holloway ran from 2004, Cloudflare took shape in 2009 after Prince met Michelle Zatlyn at Harvard Business School. From San Francisco, it routes traffic through a global edge network covering CDN, DNS, DDoS protection, Zero Trust access, R2 object storage, Bot Management, and Workers serverless compute (extended with Workers AI for inference at the edge). Listed on NYSE as NET since September 2019, the company reported 2025 revenue of $2.17 billion, up 30% year-over-year.
Sources: cloudflare.com · en.wikipedia.org · cloudflare.com
Equity comp at Cloudflare
- RSUs use single-trigger vesting: shares become yours as each portion vests on schedule, and the value is taxed as ordinary income at that point. No IPO or acquisition is required.
Researched 2026-05-07.
OptionsAhoy is an independent tool and is not affiliated with, endorsed by, or sponsored by Cloudflare.
Cloudflare (NET) RSUs vest as ordinary income at the price on vest day. The decision is whether to sell at vest and reinvest, or hold the shares through the 12-month LTCG cliff. This calculator runs both paths through the same after-tax math so you can compare like-for-like.
Example: 500 Cloudflare (NET) RSUs vesting at $230.97 per share is $115,485 of ordinary income on vest day. After roughly 32% combined federal + state + FICA (~$36,955), the post-tax share value is ~$78,530. Holding 12 months for long-term capital-gains treatment then only matters for the price change between vest and sale; the ordinary income at vest is already locked in. The calculator runs both paths through the same after-tax math.
All Cloudflare tools → · Use the generic RSU Sell-vs-Hold Calculator for any company.
Cloudflare equity questions
- Should I sell or hold my Cloudflare RSUs at vest?
- Cloudflare restricted stock units (RSUs) are taxed as ordinary income on their value at vest whether or not you sell. The only open decision is what to do with the shares afterward: sell at vest and reinvest, or hold past twelve months for long-term capital-gains treatment on any further gain. The calculator above runs both paths through the same after-tax math so you can compare them directly.
- Does Cloudflare grant ISOs, NSOs, or RSUs?
- Equity compensation at Cloudflare typically takes the form of non-qualified stock options (NSOs) and restricted stock units (RSUs). Restricted stock units are taxed as ordinary income when they vest.
- Do Cloudflare RSUs use double-trigger vesting?
- No. Cloudflare restricted stock units (RSUs) use single-trigger vesting: each tranche becomes yours as it vests on schedule, taxed as ordinary income at that point, with no liquidity event required.
One piece of the puzzle.
OptionsAhoy plans your Cloudflare equity alongside hedging, vesting, and de-concentration, across bullish, neutral, and bearish market scenarios. Free during beta.