Marriott (MAR) RSU sell-vs-hold
Calculator · free · no signup · MARSell at vest or hold? Compare after-tax payout from selling Marriott RSUs at vest vs. holding through the LTCG cliff at 12 months.
Beta · invite-only · AlphaLatitude Inc. · Free Tools
Your vest
Tax inputs
Hold strategy
Best after-tax payout — at year 1 yr
$47,709
Sell + invest wins by $4,981 over Hold 1 yr.
Estimates only. Not financial advice.
Heads-up: under-withholding. Your employer withholds federal tax at the IRS supplemental rate (22.0% on this vest, ≈ $17,600). Your marginal federal rate on this vest is 32.7%, owing $26,171. Expect to settle the $8,571 gap at tax time.
The hidden purchase
Tax was paid at vest either way. Holding is mathematically equivalent to taking $44,509 in after-tax cash and buying $44,509 of MAR today.
Most diversification frameworks would advise against a purchase that size in a single name; the right answer depends on your conviction in MAR. Holding past one year converts the gain to LTCG.
Sell + invest
Best payout| Vest value (shares × price) | $80,000 |
| Federal | |
| State | |
| Medicare | −$1,160 |
| Additional Medicare | −$720 |
| Market gain over 1 yr at 10.0% | $4,451 |
| Cap-gain tax on diversified gain — LTCG (federal + state + NIIT) | −$1,251 |
| Net at year 1 yr | $47,709 |
Sell every share at vest; invest the after-tax cash at the market return for 1 yr, then liquidate. Diversified — no single-stock concentration risk.
Hold 1 yr
| Vest value (shares × price) | $80,000 |
| Vest tax (federal + state + FICA) | |
| Net at year 1 yr | $42,728 |
Sold 444 shares to cover vest tax (net-settled); kept 556 shares 1 yr to qualify for long-term capital gains.
Social Security + Medicare are payroll taxes (collectively called FICA) — they apply because you're still employed at vest.
Both columns are stated in year-1 yr dollars. The sell side compounds at the market return; the hold side compounds at your single-stock expected return after a 20% volatility drag.
Estimates only. Assumes net-settled (sell-to-cover) vesting; double-trigger and pre-IPO RSUs are out of scope. Excludes multi-state moves, AMT interactions on other equity, and 83(b) elections. Not financial advice.
You evaluated one RSU vest. The beta plans every vest of every grant across years, with concentration and AMT in the loop.
Request beta access →Related calculators: RSU Lot Order Calculator · Stock Concentration Calculator
About Marriott
Marriott (MAR) is a public Airline and Travel company, incorporated in Delaware and headquartered in Bethesda, MD.
Equity grants at Marriott typically include restricted stock units (RSUs).
Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging brands that include hotel, residential, and timeshare properties. The company owns over 37 hotel and timeshare brands, with 9,000 locations and 1,597,380 rooms across its network. Headquartered in Bethesda, Maryland, the company is the successor to the hospitality division of the Marriott Corporation, which was founded by J. Willard Marriott (1900–1985) and his wife Alice Marriott (1907–2000).
Source: Wikipedia (CC BY-SA 4.0)
J. Willard Marriott and his wife Alice opened a root beer stand in Washington in 1927, moved into hotels in 1957, and the family remains influential. The company franchises and manages rather than owning real estate, which converts it into a fee business on room revenue with modest capital needs. The 2016 Starwood acquisition added Sheraton, Westin, and W, and brought a data breach disclosed in 2018 affecting hundreds of millions of guest records. Bonvoy loyalty spans roughly thirty brands. Headquarters are in Bethesda, Maryland.
Sources: marriott.com · en.wikipedia.org
Equity comp at Marriott
- RSUs use single-trigger vesting: shares become yours as each portion vests on schedule, and the value is taxed as ordinary income at that point. No IPO or acquisition is required.
Researched 2026-08-17.
OptionsAhoy is an independent tool and is not affiliated with, endorsed by, or sponsored by Marriott.
Marriott (MAR) RSUs vest as ordinary income at the price on vest day. The decision is whether to sell at vest and reinvest, or hold the shares through the 12-month LTCG cliff. This calculator runs both paths through the same after-tax math so you can compare like-for-like.
All Marriott tools → · Use the generic RSU Sell-vs-Hold Calculator for any company. Diversifying multiple RSU lots? See the lot-by-lot sell order →
Marriott equity questions
- Should I sell or hold my Marriott RSUs at vest?
- Marriott restricted stock units (RSUs) are taxed as ordinary income on their value at vest whether or not you sell. The only open decision is what to do with the shares afterward: sell at vest and reinvest, or hold past twelve months for long-term capital-gains treatment on any further gain. The calculator above runs both paths through the same after-tax math so you can compare them directly.
- Does Marriott grant ISOs, NSOs, or RSUs?
- Equity compensation at Marriott typically takes the form of restricted stock units (RSUs). Restricted stock units are taxed as ordinary income when they vest.
- Do Marriott RSUs use double-trigger vesting?
- No. Marriott restricted stock units (RSUs) use single-trigger vesting: each tranche becomes yours as it vests on schedule, taxed as ordinary income at that point, with no liquidity event required.
One piece of the puzzle.
OptionsAhoy plans your Marriott equity alongside hedging, vesting, and de-concentration, across bullish, neutral, and bearish market scenarios. Free during beta.