AppLovin (APP) Stock Concentration Calculator
Calculator · free · no signup · APPQuantify AppLovin concentration risk. Drawdown impact at 30 / 50 / 70%, with the tax-aware trade-off between selling down and hedging.
Beta · invite-only · AlphaLatitude Inc. · Free Tools
Your inputs
Adjust — results update instantly.Position & portfolio
Tax
Most fee-only advisors target ≤10% in any single name. You're at 67%.
Estimates only. Not financial advice.
Most sensitive to: Expected market return (±10% on this input swings best-plan wealth by ±$190,508).
Cost of fully de-concentrating
All three plans sell to 0% (no hedge).Sensitivity. If your expected position return drops below 19.6%/yr, lump-sum (sell everything today) beats every spread plan above.
Have multiple RSU vest lots? The RSU Lot Order Calculator picks which lots to sell first, and on which dates, to divest at the lowest computed tax.
Build your own plan
Toggle below — chart updates live. Sell buttons show the slice.Tech / Software single names hit a 50%+ peak-to-trough drawdown in roughly 1 of every 5 rolling 3-year windows over 2014–2024. Even mega-caps aren’t exempt.
Tax brackets: 2026 · Estimates only — not financial advice.
Estate note. Heirs receive a stepped-up basis at death (§1014), eliminating built-in gain on inherited shares. Older holders who plan to bequeath rather than sell may rationally never de-concentrate.
You sized one position's risk. The beta integrates hedging, sell-down, and tax timing into one optimized plan.
Request beta access →Related calculators: Protect Your Stock Calculator · RSU Lot Order Calculator · Equity Funding Plan Calculator
About AppLovin
AppLovin (APP) is a public Marketing company, incorporated in Delaware and headquartered in Palo Alto, CA.
Last close: $307.26 per share (as of 2026-08-19).
Equity grants at AppLovin typically include restricted stock units (RSUs).
AppLovin Corporation is an American mobile technology company headquartered in Palo Alto, California. Founded in 2012, the company helps developers market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms, SSP MAX; DSP AppDiscovery; and SparkLabs creative studio. The company also invests in various mobile game publishers.
Source: Wikipedia (CC BY-SA 4.0)
Adam Foroughi and co-founders started the company in 2012 helping mobile developers buy users, then built the advertising infrastructure underneath it and for years also owned the games that ran on it. Selling the games studios in 2025 completed a shift to being purely an advertising platform, where machine-learning bidding models decide which ad to show and at what price. The economics are those of an auction marketplace: better prediction produces better targeting, which attracts more spend, which produces more training data. Expansion beyond gaming into e-commerce advertising is the current growth thesis. Headquarters are in Palo Alto, California.
Sources: sec.gov · en.wikipedia.org
OptionsAhoy is an independent tool and is not affiliated with, endorsed by, or sponsored by AppLovin.
If a meaningful share of your net worth sits in APP, concentration risk is the question. This calculator quantifies drawdown impact at 30 / 50 / 70%, and the trade-off between selling down (tax cost now) versus hedging (option premium drag), auto-filled with APP's option-implied volatility.
Example: 5,000 APP shares at $307.26 is a $1,536,300 position. A 30% drawdown costs $460,890; a 50% drawdown costs $768,150; a 70% drawdown costs $1,075,410. The calculator quantifies the trade-off between selling down (immediate capital-gains tax) and hedging (option premium drag) using APP's option-implied volatility and your cost basis.
All AppLovin tools → · Use the generic Stock Concentration Calculator for any company. Diversifying multiple RSU lots? See the lot-by-lot sell order →
AppLovin equity questions
- How much APP stock is too much?
- There is no single threshold, but the larger the share of your net worth in one stock, the more a single bad year can set back your plans. The calculator above quantifies the drawdown impact at 30, 50, and 70 percent for your APP position and weighs selling down (which triggers capital-gains tax now) against hedging (which costs option premium).
- Does AppLovin grant ISOs, NSOs, or RSUs?
- Equity compensation at AppLovin typically takes the form of restricted stock units (RSUs). Restricted stock units are taxed as ordinary income when they vest.
One piece of the puzzle.
OptionsAhoy plans your AppLovin equity alongside hedging, vesting, and de-concentration, across bullish, neutral, and bearish market scenarios. Free during beta.