Liftoff Mobile, Inc. (LFTO) NSO Exercise Calculator
Calculator · free · no signup · LFTOPlan your Liftoff Mobile, Inc. NSO exercise (federal, state, FICA) and compare sell-vs-hold for long-term capital gains.
Beta · invite-only · AlphaLatitude Inc. · Free Tools
Your grant
Tax inputs
Hold strategy
Best after-tax payout — at year 1
$199,080
Sell + invest wins by $20,783 over Hold 1 yr.
Estimates only. Not financial advice.
Sell + invest
Best payout| Bargain element (sale − strike) | $350,000 |
| Federal | |
| State | |
| Medicare | −$5,075 |
| Additional Medicare | −$3,150 |
| Market gain over 1 yr at 10.0% | $18,573 |
| LTCG on diversified gain (fed + state + NIIT) | −$5,219 |
| Net at year 1 | $199,080 |
Sell every share immediately; invest the after-tax cash at the market return for 1 yr, then liquidate. Diversified — no single-stock concentration risk.
Exercise + hold 1 yr
| Sale proceeds (year 1) | |
| LTCG tax (federal + state + NIIT) | $0 |
| Net at year 1 | $178,297 |
Sold 2,678 shares at exercise to cover strike + tax; 2,322 shares held 1 yr for LTCG.
Social Security + Medicare are payroll taxes (collectively called FICA) — they apply because you're exercising as a current employee.
Both columns are stated in year-1 dollars: sell-now proceeds compound at the market return and pay LTCG on the gain at year 1; any cash paid out of pocket on the hold side carries the same opportunity cost.
Net at year N — by hold period
Estimates only. Excludes AMT (NSOs do not trigger AMT), state-AMT, multi-state moves, and disqualifying-disposition edge cases. Not financial advice.
You calculated one NSO decision. The beta plans NSOs alongside RSUs and ISOs in a single multi-year tax plan.
Request beta access →Related calculators: Stock Concentration Calculator · Multi-Year ISO Exercise Schedule Calculator
About Liftoff Mobile, Inc.
Liftoff Mobile, Inc. (LFTO) is a public Marketing company, incorporated in Delaware and headquartered in Palo Alto, CA. IPO'd Jun 4, 2026.
Last close: $21.96 per share (as of 2026-07-31).
Equity grants at Liftoff Mobile, Inc. typically include incentive stock options (ISOs), non-qualified stock options (NSOs), and restricted stock units (RSUs).
Liftoff Mobile runs a two-sided platform connecting mobile app advertisers with publishers: advertisers use it to acquire users, publishers to monetize with ads. Founded in 2012 in Redwood City, California, the company merged with Vungle in 2021 in a deal orchestrated by Blackstone, which held majority stakes in both firms. Its SDK is integrated in more than 140,000 apps, reaching roughly 1.4 billion daily active users. Revenue was $686 million in 2025, up 32% year-over-year. The company listed on Nasdaq (LFTO) in June 2026, raising $437 million at $23 per share.
Sources: businesswire.com
Equity comp at Liftoff Mobile, Inc.
- RSUs use double-trigger vesting. Two things must both happen before the shares are yours: (1) the normal time-based vesting completes, and (2) the company has a liquidity event (an IPO or an acquisition). Until both happen, you do not yet own the shares and you do not owe tax on them.
Researched 2026-05-11.
OptionsAhoy is an independent tool and is not affiliated with, endorsed by, or sponsored by Liftoff Mobile, Inc..
Use this calculator to estimate your Liftoff Mobile, Inc. (LFTO) NSO exercise tax (federal, state, FICA), then compare selling now versus holding through the long-term capital gains threshold. Inputs are yours: grant terms, current price, your income, your state.
Example: at Liftoff Mobile, Inc. (LFTO)'s last close of $21.96, exercising 5,000 NSOs with a $6.59 strike creates a $76,850 bargain element, taxed as ordinary income on the day you exercise. Combined federal + state + FICA on that bargain typically lands between $20,750 and $34,583 depending on your bracket and state. The calculator above computes the exact figure for your situation and compares selling now vs. holding through the long-term capital-gains threshold.
All Liftoff Mobile, Inc. tools → · Use the generic NSO Exercise Calculator for any company.
Liftoff Mobile, Inc. equity questions
- How is a Liftoff Mobile, Inc. NSO exercise taxed?
- Exercising a non-qualified stock option (NSO) creates ordinary income on the bargain element (the price on the day you exercise minus your strike), subject to federal income tax, state income tax, and FICA. The calculator above computes that tax for your Liftoff Mobile, Inc. grant and compares selling the shares now against holding past the one-year mark for long-term capital-gains treatment.
- Does Liftoff Mobile, Inc. grant ISOs, NSOs, or RSUs?
- Equity compensation at Liftoff Mobile, Inc. typically takes the form of incentive stock options (ISOs), non-qualified stock options (NSOs), and restricted stock units (RSUs). Incentive stock options can trigger the alternative minimum tax (AMT) when you exercise. Restricted stock units are taxed as ordinary income when they vest.
- When did the Liftoff Mobile, Inc. IPO lockup expire?
- Liftoff Mobile, Inc. (LFTO) went public on June 4, 2026. The standard post-IPO lockup runs 180 days, so employee and insider shares generally became sellable around December 1, 2026. Confirm against your own grant paperwork, since some lockups release early or in stages.
- Do Liftoff Mobile, Inc. RSUs use double-trigger vesting?
- Yes. Liftoff Mobile, Inc. restricted stock units (RSUs) vest only when two things both happen: the time-based schedule completes, and the company has a liquidity event such as an initial public offering (IPO) or an acquisition. Until both occur you do not own the shares and owe no tax on them.
One piece of the puzzle.
OptionsAhoy plans your Liftoff Mobile, Inc. equity alongside hedging, vesting, and de-concentration, across bullish, neutral, and bearish market scenarios. Free during beta.