Plan your Liftoff Mobile, Inc. NSO exercise
Calculator · free · no signup · pre-IPOLiftoff Mobile, Inc. is pre-IPO. Plan your NSO exercise tax (federal, state, FICA) at any expected valuation.
Beta · invite-only · AlphaLatitude Inc. · Free Tools
Your grant
Seeded from secondary-market data, as of Jun 16, 2026
Tax inputs
Hold strategy
Best after-tax payout — at year 1
$103,909
Hold 1 yr wins by $59,317 over Sell + invest.
Estimates only. Not financial advice.
Sell + invest
| Bargain element (sale − strike) | $74,550 |
| Federal | |
| State | |
| Medicare | −$1,081 |
| Additional Medicare | −$671 |
| Market gain over 1 yr at 10.0% | $4,160 |
| LTCG on diversified gain (fed + state + NIIT) | −$1,169 |
| Net at year 1 | $44,592 |
Sell every share immediately; invest the after-tax cash at the market return for 1 yr, then liquidate. Diversified — no single-stock concentration risk.
Exercise + hold 1 yr
Best payout| Sale proceeds (year 1) | |
| LTCG tax (federal + state + NIIT) | −$24,351 |
| Net at year 1 | $103,909 |
Sold 3,330 shares at exercise to cover strike + tax; 1,670 shares held 1 yr for LTCG.
Social Security + Medicare are payroll taxes (collectively called FICA) — they apply because you're exercising as a current employee.
Both columns are stated in year-1 dollars: sell-now proceeds compound at the market return and pay LTCG on the gain at year 1; any cash paid out of pocket on the hold side carries the same opportunity cost.
Net at year N — by hold period
Estimates only. Excludes AMT (NSOs do not trigger AMT), state-AMT, multi-state moves, and disqualifying-disposition edge cases. Not financial advice.
You calculated one NSO decision. The beta plans NSOs alongside RSUs and ISOs in a single multi-year tax plan.
Request beta access →About Liftoff Mobile, Inc.
Liftoff Mobile, Inc. is a privately held Cloud/SaaS company, incorporated in Delaware and headquartered in Palo Alto, CA. S-1 filed May 4, 2026.
Last reported secondary-market price: $24.91 per share (as of 2026-06-16). Your own 409A may differ.
Equity grants at Liftoff Mobile, Inc. typically include incentive stock options (ISOs) and non-qualified stock options (NSOs).
Liftoff Mobile, formed through the 2021 merger of Liftoff (founded 2012 by Mark Ellis, Harry Robertson, and Phil Crosby) and Vungle, operates a performance-marketing and monetization platform serving roughly 140,000 mobile apps worldwide. Blackstone holds a majority stake. The company reported $519 million in 2024 revenue and a $48 million net loss, carrying $1.85 billion in debt. Liftoff filed an S-1 in January 2026, targeting a $400 million IPO on Nasdaq under the ticker LFTO.
Sources: prnewswire.com · last10k.com
OptionsAhoy is an independent tool and is not affiliated with, endorsed by, or sponsored by Liftoff Mobile, Inc..
Liftoff Mobile, Inc. NSO exercise creates ordinary income on the bargain element (federal, state, and FICA) at the price on the day you exercise. The calculator works at any valuation, so you can model your exercise cost at the current 409A FMV, an expected IPO price, or post-IPO scenarios.
Example: at Liftoff Mobile, Inc.'s last reported price of $24.91, exercising 5,000 NSOs with a $7.47 strike creates a $87,200 bargain element, taxed as ordinary income on the day you exercise. Combined federal + state + FICA on that bargain typically lands between $23,544 and $39,240 depending on your bracket and state. The calculator above computes the exact figure for your situation and compares selling now vs. holding through the long-term capital-gains threshold.
All Liftoff Mobile, Inc. tools → · Use the generic NSO Exercise Calculator for any company.
Liftoff Mobile, Inc. equity questions
- How is a Liftoff Mobile, Inc. NSO exercise taxed?
- Exercising a non-qualified stock option (NSO) creates ordinary income on the bargain element (the price on the day you exercise minus your strike), subject to federal income tax, state income tax, and FICA. The calculator above computes that tax for your Liftoff Mobile, Inc. grant and compares selling the shares now against holding past the one-year mark for long-term capital-gains treatment.
- Does Liftoff Mobile, Inc. grant ISOs, NSOs, or RSUs?
- Equity compensation at Liftoff Mobile, Inc. typically takes the form of incentive stock options (ISOs) and non-qualified stock options (NSOs). Incentive stock options can trigger the alternative minimum tax (AMT) when you exercise.
- Are Liftoff Mobile, Inc. shares eligible for QSBS?
- They might be. Qualified small business stock (QSBS) under Internal Revenue Code Section 1202 can exclude federal tax on much of the gain when shares were acquired at original issuance from a C-corporation while its gross assets were under $50 million, and held at least five years. Whether your Liftoff Mobile, Inc. shares qualify turns on when you acquired them and the company's asset size at that time.
One piece of the puzzle.
OptionsAhoy plans your Liftoff Mobile, Inc. equity alongside hedging, vesting, and de-concentration, across bullish, neutral, and bearish market scenarios. Free during beta.