MNTN (MNTN) NSO Exercise Calculator
Calculator · free · no signup · MNTNPlan your MNTN NSO exercise (federal, state, FICA) and compare sell-vs-hold for long-term capital gains.
Beta · invite-only · AlphaLatitude Inc. · Free Tools
Your grant
Tax inputs
Hold strategy
Best after-tax payout — at year 1
$199,080
Sell + invest wins by $20,783 over Hold 1 yr.
Estimates only. Not financial advice.
Sell + invest
Best payout| Bargain element (sale − strike) | $350,000 |
| Federal | |
| State | |
| Medicare | −$5,075 |
| Additional Medicare | −$3,150 |
| Market gain over 1 yr at 10.0% | $18,573 |
| LTCG on diversified gain (fed + state + NIIT) | −$5,219 |
| Net at year 1 | $199,080 |
Sell every share immediately; invest the after-tax cash at the market return for 1 yr, then liquidate. Diversified — no single-stock concentration risk.
Exercise + hold 1 yr
| Sale proceeds (year 1) | |
| LTCG tax (federal + state + NIIT) | $0 |
| Net at year 1 | $178,297 |
Sold 2,678 shares at exercise to cover strike + tax; 2,322 shares held 1 yr for LTCG.
Social Security + Medicare are payroll taxes (collectively called FICA) — they apply because you're exercising as a current employee.
Both columns are stated in year-1 dollars: sell-now proceeds compound at the market return and pay LTCG on the gain at year 1; any cash paid out of pocket on the hold side carries the same opportunity cost.
Net at year N — by hold period
Estimates only. Excludes AMT (NSOs do not trigger AMT), state-AMT, multi-state moves, and disqualifying-disposition edge cases. Not financial advice.
You calculated one NSO decision. The beta plans NSOs alongside RSUs and ISOs in a single multi-year tax plan.
Request beta access →About MNTN
MNTN (MNTN) is a public Marketing company, incorporated in Delaware and headquartered in Austin, TX. IPO'd May 22, 2025.
Last close: $8.86 per share (as of 2026-06-16).
CTV ad platform.
Equity grants at MNTN typically include incentive stock options (ISOs), non-qualified stock options (NSOs), and restricted stock units (RSUs).
On May 22, 2025, MNTN priced its IPO at $16 per share on the NYSE (ticker: MNTN), raising $187 million. Mark Douglas and Brooke Partelow founded the company in 2009 to apply performance-marketing discipline (measurable cost per acquisition, return on ad spend) to connected TV advertising, which had traditionally been sold on reach and brand metrics. Its self-serve platform lets brands target first-party audiences directly on streaming and broadcast inventory without traditional TV media buyers. Ryan Reynolds joined as an investor and creative collaborator. Total pre-IPO funding was $184 million.
Sources: businesswire.com · ir.mountain.com
Equity comp at MNTN
- RSUs use single-trigger vesting: shares become yours as each portion vests on schedule, and the value is taxed as ordinary income at that point. No IPO or acquisition is required.
Researched 2026-05-07.
OptionsAhoy is an independent tool and is not affiliated with, endorsed by, or sponsored by MNTN.
Use this calculator to estimate your MNTN (MNTN) NSO exercise tax (federal, state, FICA), then compare selling now versus holding through the long-term capital gains threshold. Inputs are yours: grant terms, current price, your income, your state.
Example: at MNTN (MNTN)'s last close of $8.86, exercising 5,000 NSOs with a $2.66 strike creates a $31,000 bargain element, taxed as ordinary income on the day you exercise. Combined federal + state + FICA on that bargain typically lands between $8,370 and $13,950 depending on your bracket and state. The calculator above computes the exact figure for your situation and compares selling now vs. holding through the long-term capital-gains threshold.
All MNTN tools → · Use the generic NSO Exercise Calculator for any company.
MNTN equity questions
- How is a MNTN NSO exercise taxed?
- Exercising a non-qualified stock option (NSO) creates ordinary income on the bargain element (the price on the day you exercise minus your strike), subject to federal income tax, state income tax, and FICA. The calculator above computes that tax for your MNTN grant and compares selling the shares now against holding past the one-year mark for long-term capital-gains treatment.
- Does MNTN grant ISOs, NSOs, or RSUs?
- Equity compensation at MNTN typically takes the form of incentive stock options (ISOs), non-qualified stock options (NSOs), and restricted stock units (RSUs). Incentive stock options can trigger the alternative minimum tax (AMT) when you exercise. Restricted stock units are taxed as ordinary income when they vest.
- When did the MNTN IPO lockup expire?
- MNTN (MNTN) went public on May 22, 2025. The standard post-IPO lockup runs 180 days, so employee and insider shares generally became sellable around November 18, 2025. Confirm against your own grant paperwork, since some lockups release early or in stages.
- Do MNTN RSUs use double-trigger vesting?
- No. MNTN restricted stock units (RSUs) use single-trigger vesting: each tranche becomes yours as it vests on schedule, taxed as ordinary income at that point, with no liquidity event required.
One piece of the puzzle.
OptionsAhoy plans your MNTN equity alongside hedging, vesting, and de-concentration, across bullish, neutral, and bearish market scenarios. Free during beta.