Instacart (Maplebear) (CART) Protective Put Calculator
Calculator · free · no signup · CARTPrice a protective put or zero-cost collar on Instacart (Maplebear). Annual cost, max loss, upside cap, tax treatment, auto-filled from current CART option chain.
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You priced one hedge. The beta picks the right hedge structure given your full equity stack and tax situation.
Request beta access →About Instacart (Maplebear)
Instacart (Maplebear) (CART) is a public Marketplace company, incorporated in Delaware and headquartered in San Francisco, CA. IPO'd Sep 19, 2023.
Last close: $44.21 per share (as of 2026-06-16).
Equity grants at Instacart (Maplebear) typically include incentive stock options (ISOs), non-qualified stock options (NSOs), and restricted stock units (RSUs).
Maplebear Inc., doing business as Instacart, is an American retail media and delivery company based in San Francisco that operates a grocery delivery and pick-up service in the United States and Canada accessible via a website and mobile app. It allows customers to order groceries from participating retailers with the shopping being done by a personal shopper, who picks, packs, and delivers the order, while also providing alcohol delivery in regions where it is permitted.
Source: Wikipedia (CC BY-SA 4.0)
In 2012, Apoorva Mehta, Max Mullen, and Brandon Leonardo launched Instacart in San Francisco to fulfill grocery orders from local stores for same-day home delivery, compensating gig shoppers rather than owning warehouse inventory. The company built an advertising business on top of the fulfillment network, selling sponsored placements to consumer packaged goods brands alongside its logistics service. At its 2021 peak Instacart was valued at $39 billion. It went public on Nasdaq as CART in September 2023 at roughly a $10 billion valuation and reported $457 million in net income in 2024.
Sources: en.wikipedia.org · stockanalysis.com
Equity comp at Instacart (Maplebear)
- RSUs use single-trigger vesting: shares become yours as each portion vests on schedule, and the value is taxed as ordinary income at that point. No IPO or acquisition is required.
Researched 2026-05-07.
OptionsAhoy is an independent tool and is not affiliated with, endorsed by, or sponsored by Instacart (Maplebear).
A protective put caps your downside on the CART position at a chosen floor; a zero-cost collar pays for that floor by capping the upside. This calculator prices both structures off the current CART option chain, with annual cost, max loss, and tax-treatment notes.
Example: a 5,000-share CART position at $44.21 is worth $221,050. A 1-year 30%-OTM put on that position typically runs 2-4% of position value per year (about $4,421 to $8,842) before any premium offset from a short call. The calculator prices both structures off CART's current option chain so you see the actual cost for your chosen floor, tenor, and cap.
All Instacart (Maplebear) tools → · Use the generic Protect Your Stock Calculator for any company.
Instacart (Maplebear) equity questions
- How much does it cost to hedge CART stock?
- The cost of a protective put depends on how far below the current price you set the floor, how long the protection lasts, and CART's option-implied volatility. A zero-cost collar lowers that cost by selling away some upside. The calculator above prices both structures off the current CART option chain and shows the annual cost, maximum loss, and tax treatment.
- Does Instacart (Maplebear) grant ISOs, NSOs, or RSUs?
- Equity compensation at Instacart (Maplebear) typically takes the form of incentive stock options (ISOs), non-qualified stock options (NSOs), and restricted stock units (RSUs). Incentive stock options can trigger the alternative minimum tax (AMT) when you exercise. Restricted stock units are taxed as ordinary income when they vest.
- Do Instacart (Maplebear) RSUs use double-trigger vesting?
- No. Instacart (Maplebear) restricted stock units (RSUs) use single-trigger vesting: each tranche becomes yours as it vests on schedule, taxed as ordinary income at that point, with no liquidity event required.
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OptionsAhoy plans your Instacart (Maplebear) equity alongside hedging, vesting, and de-concentration, across bullish, neutral, and bearish market scenarios. Free during beta.