Instacart (Maplebear) (CART) stock & equity tools

Maplebear Inc., doing business as Instacart, is an American retail media and delivery company based in San Francisco that operates a grocery delivery and pick-up service in the United States and Canada accessible via a website and mobile app. It allows customers to order groceries from participating retailers with the shopping being done by a personal shopper, who picks, packs, and delivers the order, while also providing alcohol delivery in regions where it is permitted.

Source: Wikipedia (CC BY-SA 4.0)

In 2012, Apoorva Mehta, Max Mullen, and Brandon Leonardo launched Instacart in San Francisco to fulfill grocery orders from local stores for same-day home delivery, compensating gig shoppers rather than owning warehouse inventory. The company built an advertising business on top of the fulfillment network, selling sponsored placements to consumer packaged goods brands alongside its logistics service. At its 2021 peak Instacart was valued at $39 billion. It went public on Nasdaq as CART in September 2023 at roughly a $10 billion valuation and reported $457 million in net income in 2024.

Sources: en.wikipedia.org · stockanalysis.com

Equity comp at Instacart (Maplebear)

• RSUs use single-trigger vesting: shares become yours as each portion vests on schedule, and the value is taxed as ordinary income at that point. No IPO or acquisition is required.

Researched 2026-05-07.