Roku (ROKU) Protective Put Calculator
Calculator · free · no signup · ROKUPrice a protective put, zero-cost collar, or put spread on Roku. Annual cost, max loss, upside cap, tax treatment, auto-filled from current ROKU option chain.
Beta · invite-only · AlphaLatitude Inc. · Free Tools
You priced one hedge. The beta picks the right hedge structure given your full equity stack and tax situation.
Request beta access →Related calculators: Stock Concentration Calculator
About Roku
Roku (ROKU) is a public Consumer Internet company, incorporated in Delaware and headquartered in San Jose, CA.
Equity grants at Roku typically include restricted stock units (RSUs).
Roku, Inc. is an American company. Founded in 2002 by Anthony Wood, it produces streaming devices and TVs, distributes streaming services and operates an ad business on its platform. Roku is the U.S. market leader in streaming video distribution, reaching nearly half of U.S. broadband households as of 2026. The company also operates in Australia, Canada, France, Germany, the U.K., and Latin America.
Source: Wikipedia (CC BY-SA 4.0)
Anthony Wood founded the company in 2002 and built the first Netflix streaming player in 2008, a device Netflix initially planned to ship itself before spinning the project out. Hardware is sold near cost; the business is the operating system and the advertising on it, plus revenue sharing from subscriptions signed up through the platform. Roku licenses its system to television manufacturers and sells its own sets, and The Roku Channel aggregates free ad-supported content. Headquarters are in San Jose, California.
Sources: roku.com · en.wikipedia.org
Equity comp at Roku
- RSUs use single-trigger vesting: shares become yours as each portion vests on schedule, and the value is taxed as ordinary income at that point. No IPO or acquisition is required.
Researched 2026-08-17.
OptionsAhoy is an independent tool and is not affiliated with, endorsed by, or sponsored by Roku.
A protective put caps your downside on the ROKU position at a chosen floor; a zero-cost collar pays for that floor by capping the upside. This calculator prices both structures off the current ROKU option chain, with annual cost, max loss, and tax-treatment notes.
All Roku tools → · Use the generic Protect Your Stock Calculator for any company.
Roku equity questions
- How much does it cost to hedge ROKU stock?
- The cost of a protective put depends on how far below the current price you set the floor, how long the protection lasts, and ROKU's option-implied volatility. A zero-cost collar lowers that cost by selling away some upside. The calculator above prices both structures off the current ROKU option chain and shows the annual cost, maximum loss, and tax treatment.
- Does Roku grant ISOs, NSOs, or RSUs?
- Equity compensation at Roku typically takes the form of restricted stock units (RSUs). Restricted stock units are taxed as ordinary income when they vest.
- Do Roku RSUs use double-trigger vesting?
- No. Roku restricted stock units (RSUs) use single-trigger vesting: each tranche becomes yours as it vests on schedule, taxed as ordinary income at that point, with no liquidity event required.
Find another companyConsumer Internet peers
One piece of the puzzle.
OptionsAhoy plans your Roku equity alongside hedging, vesting, and de-concentration, across bullish, neutral, and bearish market scenarios. Free during beta.