ServiceNow (NOW) Protective Put Calculator
Calculator · free · no signup · NOWPrice a protective put or zero-cost collar on ServiceNow. Annual cost, max loss, upside cap, tax treatment, auto-filled from current NOW option chain.
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You priced one hedge. The beta picks the right hedge structure given your full equity stack and tax situation.
Request beta access →About ServiceNow
ServiceNow (NOW) is a public Cloud/SaaS company, incorporated in Delaware and headquartered in Santa Clara, CA. IPO'd Jun 29, 2012.
Last close: $101.33 per share (as of 2026-06-17).
Equity grants at ServiceNow typically include restricted stock units (RSUs).
ServiceNow, Inc. is an American software company that supplies cloud computing platforms for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices.
Source: Wikipedia (CC BY-SA 4.0)
Fred Luddy founded ServiceNow in 2003 as Glidesoft after his stint as Peregrine Systems CTO, betting that IT service management belonged on a single workflow platform rather than scattered ticketing tools. The Santa Clara company went public on the NYSE in June 2012 at $18 under ticker NOW. Bill McDermott took over as CEO in late 2019 and pushed the Now Platform beyond ITSM into ITOM, HR, customer service, and App Engine. Recent Xanadu and successor releases layered Now Assist generative AI and agentic workflows across the stack, helping revenue clear roughly $11B for fiscal 2024.
Sources: en.wikipedia.org · newsroom.servicenow.com
Equity comp at ServiceNow
- RSUs use single-trigger vesting: shares become yours as each portion vests on schedule, and the value is taxed as ordinary income at that point. No IPO or acquisition is required.
Researched 2026-05-07.
OptionsAhoy is an independent tool and is not affiliated with, endorsed by, or sponsored by ServiceNow.
A protective put caps your downside on the NOW position at a chosen floor; a zero-cost collar pays for that floor by capping the upside. This calculator prices both structures off the current NOW option chain, with annual cost, max loss, and tax-treatment notes.
Example: a 5,000-share NOW position at $101.33 is worth $506,650. A 1-year 30%-OTM put on that position typically runs 2-4% of position value per year (about $10,133 to $20,266) before any premium offset from a short call. The calculator prices both structures off NOW's current option chain so you see the actual cost for your chosen floor, tenor, and cap.
All ServiceNow tools → · Use the generic Protect Your Stock Calculator for any company.
ServiceNow equity questions
- How much does it cost to hedge NOW stock?
- The cost of a protective put depends on how far below the current price you set the floor, how long the protection lasts, and NOW's option-implied volatility. A zero-cost collar lowers that cost by selling away some upside. The calculator above prices both structures off the current NOW option chain and shows the annual cost, maximum loss, and tax treatment.
- Does ServiceNow grant ISOs, NSOs, or RSUs?
- Equity compensation at ServiceNow typically takes the form of restricted stock units (RSUs). Restricted stock units are taxed as ordinary income when they vest.
- Do ServiceNow RSUs use double-trigger vesting?
- No. ServiceNow restricted stock units (RSUs) use single-trigger vesting: each tranche becomes yours as it vests on schedule, taxed as ordinary income at that point, with no liquidity event required.
One piece of the puzzle.
OptionsAhoy plans your ServiceNow equity alongside hedging, vesting, and de-concentration, across bullish, neutral, and bearish market scenarios. Free during beta.