RSU Sell-vs-Hold Calculator
Open →Should you sell ServiceNow RSUs at vest or hold? Compare after-tax payout across the 12-month LTCG cliff.
Deep dive: Sell RSUs at vest or hold? And why 22% withholding isn't enough →ServiceNow (NOW) stock & equity tools
Public · Cloud/SaaS · IPO 2012IPO'd 2012-06-29. Plan AMT, exercise tax, and sell-vs-hold decisions around current trading price. Calculator inputs are yours.
Beta · invite-only · AlphaLatitude Inc. · Free Tools
Stock Concentration Calculator
Open →Quantify NOW concentration risk: drawdown impact at 30 / 50 / 70%, sell-down vs. hedge trade-off, tax-aware.
Deep dive: How much of your net worth should be in one stock? →Protect Your Stock Calculator
Open →Hedge a NOW position: protective put, zero-cost collar, or put spread pricing off the current option chain. Annual cost, max loss, upside cap, tax notes.
Deep dive: How a zero-cost collar works on concentrated stock →Stock Sale Funding Calculator
Open →Sell NOW stock to fund a goal (house, tuition, sabbatical): the minimum-tax schedule to net a target cash amount by a date, across tax years.
Deep dive: Cashing out stock for a goal? Convert your risk tolerance into cash. →
Don't work at ServiceNow? Find another company.
Equity at ServiceNow
ServiceNow trades publicly (NOW) after its 2012 IPO, so every calculator below prices off the live NOW price — no 409A estimate required. If you hold ServiceNow equity (restricted stock units (RSUs)), your after-tax outcome turns on a few linked decisions.
The tools below model each of these: whether to sell RSUs at vest or hold for long-term capital-gains treatment and how much NOW concentration to carry versus diversify or hedge.
- Status
- Public (NOW)
- IPO
- 2012-06-29
- Sector
- Cloud/SaaS
- Incorporated
- Delaware
- Headquarters
- Santa Clara, CA
- Grants
- RSU
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One piece of the puzzle.
OptionsAhoy plans your ServiceNow equity alongside hedging, vesting, and de-concentration, across bullish, neutral, and bearish market scenarios. Free during beta.