ServiceNow (NOW) stock & equity tools

ServiceNow, Inc. is an American software company that supplies cloud computing platforms for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices.

Source: Wikipedia (CC BY-SA 4.0)

Fred Luddy founded ServiceNow in 2003 as Glidesoft after his stint as Peregrine Systems CTO, betting that IT service management belonged on a single workflow platform rather than scattered ticketing tools. The Santa Clara company went public on the NYSE in June 2012 at $18 under ticker NOW. Bill McDermott took over as CEO in late 2019 and pushed the Now Platform beyond ITSM into ITOM, HR, customer service, and App Engine. Recent Xanadu and successor releases layered Now Assist generative AI and agentic workflows across the stack, helping revenue clear roughly $11B for fiscal 2024.

Sources: en.wikipedia.org · newsroom.servicenow.com

Equity comp at ServiceNow

• RSUs use single-trigger vesting: shares become yours as each portion vests on schedule, and the value is taxed as ordinary income at that point. No IPO or acquisition is required.

Researched 2026-05-07.