MNTN (MNTN) stock & equity tools

Public · Marketing · IPO 2025

IPO'd 2025-05-22. Plan AMT, exercise tax, and sell-vs-hold decisions around current trading price. Calculator inputs are yours.

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About MNTN

MNTN (MNTN) is a public Marketing company, incorporated in Delaware and headquartered in Austin, TX. IPO'd May 22, 2025.

Last close: $8.86 per share (as of 2026-06-16).

CTV ad platform.

Equity grants at MNTN typically include incentive stock options (ISOs), non-qualified stock options (NSOs), and restricted stock units (RSUs).

On May 22, 2025, MNTN priced its IPO at $16 per share on the NYSE (ticker: MNTN), raising $187 million. Mark Douglas and Brooke Partelow founded the company in 2009 to apply performance-marketing discipline (measurable cost per acquisition, return on ad spend) to connected TV advertising, which had traditionally been sold on reach and brand metrics. Its self-serve platform lets brands target first-party audiences directly on streaming and broadcast inventory without traditional TV media buyers. Ryan Reynolds joined as an investor and creative collaborator. Total pre-IPO funding was $184 million.

Sources: businesswire.com · ir.mountain.com

Equity comp at MNTN

  • RSUs use single-trigger vesting: shares become yours as each portion vests on schedule, and the value is taxed as ordinary income at that point. No IPO or acquisition is required.

Researched 2026-05-07.

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