Gusto stock & equity tools

Pre-IPO · Cloud/SaaS

Gusto is pre-IPO. Plan your AMT and NSO exercise tax at any valuation: current 409A FMV, expected IPO price, or post-IPO scenarios.

Beta · invite-only · AlphaLatitude Inc. · Free Tools

About Gusto

Gusto is a privately held Cloud/SaaS company, incorporated in Delaware and headquartered in San Francisco, CA.

Last reported secondary-market price: $21.87 per share (as of 2026-06-09). Your own 409A may differ.

SMB payroll/HR.

Equity grants at Gusto typically include incentive stock options (ISOs) and non-qualified stock options (NSOs).

Gusto, Inc. is a company that develops payroll, benefits, and human resource management software for businesses based in the United States.

Source: Wikipedia (CC BY-SA 4.0)

Joshua Reeves, Tomer London, and Edward Kim launched Gusto, originally ZenPayroll, in December 2012 to automate payroll, benefits, and HR administration for small businesses. The platform handles federal, state, and local tax filings automatically and has expanded to cover health insurance brokerage, workers' compensation, and time tracking. Gusto serves more than 400,000 businesses and generated $975 million in revenue in 2025, up 30% year over year. A June 2025 tender offer set its valuation at $9.3 billion. The company acquired retirement plan provider Guideline for roughly $600 million in November 2025.

Sources: en.wikipedia.org · sacra.com

Equity comp at Gusto

  • Gusto has run at least three employee tender offers (company-organized windows where employees can sell some vested shares to outside buyers) since founding. The most recent confirmed offer closed in June 2025, raising over $200 million at a $9.3 billion valuation led by Ontario Teachers Pension Plan. It was open to current and former employees with at least two years of tenure. An earlier offer occurred in 2021 alongside the Series E round at roughly $9.5 billion valuation. Fortune reporting described the 2025 event as the third such offer, suggesting a third earlier liquidity event not well documented publicly.
  • Recent share-sale events (industry term: tender offers):
    • Jun 2025: $9.3B implied valuation, led by Ontario Teachers Pension Plan (Teachers Venture Growth) · fortune.com

Sources: fortune.com · finance.yahoo.com

Researched 2026-05-10.

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