Salesforce (CRM) stock & equity tools

Salesforce, Inc., is an American cloud-based software company headquartered in San Francisco, California. It is primarily known for its customer relationship management software and related applications which it delivers through a software as a service subscription business model. It also provides software for sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, agentic AI, and application development.

Source: Wikipedia (CC BY-SA 4.0)

Founded in a San Francisco apartment in 1999, Salesforce pioneered cloud-delivered CRM under co-founders Marc Benioff (formerly of Oracle), Parker Harris, Dave Moellenhoff, and Frank Dominguez. The company went public on the NYSE as CRM in June 2004 and built its Customer 360 platform around Sales, Service, Marketing, and Commerce Clouds. Major acquisitions extended the footprint: MuleSoft, Tableau ($15.7B in 2019), and Slack ($27.7B in 2021). Benioff still runs the company 25-plus years in, with Agentforce (autonomous AI agents, launched 2024), Data Cloud, and recent revenue near $38B anchoring the current strategy.

Sources: investor.salesforce.com · salesforce.com

Equity comp at Salesforce

• RSUs use single-trigger vesting: shares become yours as each portion vests on schedule, and the value is taxed as ordinary income at that point. No IPO or acquisition is required.

Researched 2026-05-07.