Motive stock & equity tools

Pre-IPO · Vertical SaaS

Motive is pre-IPO. Plan your AMT and NSO exercise tax at any valuation: current 409A FMV, expected IPO price, or post-IPO scenarios.

Beta · invite-only · AlphaLatitude Inc. · Free Tools

About Motive

Motive is a privately held Vertical SaaS company, incorporated in Delaware and headquartered in San Francisco, CA.

Last reported secondary-market price: $14.15 per share (as of 2026-06-09). Your own 409A may differ.

Fleet mgmt.

Equity grants at Motive typically include incentive stock options (ISOs) and non-qualified stock options (NSOs).

Motive Technologies, Inc. is a technology company that creates software used by truck companies. Its main product is Hours of Service monitoring using GPS tracking and dashcams.

Source: Wikipedia (CC BY-SA 4.0)

Shoaib Makani, Ryan Johns, and Obaid Khan founded Motive, then called KeepTruckin, in 2013 to bring digital compliance and safety tools to commercial trucking. The platform has since expanded into fleet management software covering driver safety scores, real-time GPS, fuel efficiency, and maintenance tracking across physical operations industries. The company rebranded as Motive in 2022. It raised $150 million in its most recent round while generating nearly $500 million in annualized recurring revenue and reaching cash-flow positive status by late 2024. Motive filed an S-1 for a NYSE IPO in December 2025.

Sources: en.wikipedia.org · news.alphastreet.com

Equity comp at Motive

  • Motive issued RSUs under its 2013 Plan subject to both a time-based service condition and a liquidity event condition. The liquidity event trigger (the second condition, requiring either a qualified IPO or a change of control before shares settle) is satisfied by whichever occurs first. RSUs outstanding at the December 2025 S-1 filing were set to settle upon effectiveness of the registration statement, meaning employees who separated before the IPO would forfeit time-vested RSUs if the event trigger had not yet been satisfied.

Sources: sec.gov · gomotive.com

Researched 2026-05-10.

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